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Transforming Retail

Bringing the Walmart experience into the modern age.

Interaction Design, Brand Design, Service Design

Walmart

the opportunity

Today’s shopper is in complete control. And they’re looking for more seamless, efficient and engaging retail experiences. They’re no longer delighted by great service, products and prices; they expect them. And as they grow more digitally savvy, they demand that the in-store experience keep up.

the approach

We needed to put tech and digital at the center of each phase of the Walmart shopper’s journey—from search to discover to transact. But we needed to augment that journey, not interrupt it. We needed to bring value not just to the shopper, but to the Walmart associate as well. We needed to envision the future of shopping–and then build it.

the work

We launched a number of initiatives that helped digitize Walmart customers’ in-store experiences. From a touch-screen, tire-search kiosk to a fun-for-all-ages Toy Explorer. From a sensor-driven SmartLife Hub to a fast, efficient transaction process known as Walmart Pay. Finally, a redesigned self checkout interface, used by millions of shoppers every week. The work is redefining how customers shop inside Walmart by creating a more engaging overall experience.