Ticketmaster wanted to raise awareness around one of their core benefits: a 100% genuine Ticketmaster ticket means you’re going to get into the game, guaranteed. That’s not always the case with resellers.
So we took a slightly different approach: instead of highlighting the entry, we celebrated the exit. That elated, cloud-nine feel you get after a game. The happy exhaustion, the lingering buzz, the afterglow.
We worked with photographer Neil Favila to create a mini anthology of these raw, real moments. And we dug up a mostly forgotten, but undeniably infectious George Jackson song to help convey the feeling.
The result is Ticketmaster’s first proper brand spot: a celebration of that feeling only a ticket to a live event can conjure.
