Dogs are more than just our best friends. They’re capable of lowering stress, anxiety, even blood pressure. No dog food brand had yet brought awareness to the incredible healing power of therapy dogs–special dogs that go above and beyond to help people in need.
So we launched a campaign that asked people nationwide to support these extraordinary dogs through the Share a Story and Share the Love initiative, a social media campaign to help support and spotlight therapy dogs and therapy dog organizations. We received hundreds of heartfelt, touching stories, photos, and videos showing the impact of therapy dogs. With every share came a donation, and Cesar donated over $100,000 to the cause.
