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Ford has run an inner cover ad in Auto News–the most important publication for the American automotive industry–for years. However, for years, the creative was given little attention.

We took over and produced bespoke creative every single time. Our strategy built off the premise of “Building Ford Pride”–highlighting the people, products, and achievements of the Ford Motor Company. Our photo shoots in Detroit were nimble, efficient, and often improvisational–but always reflected our high standards. Over 100 ads later–through critical times for Ford and the nation–we proved we could show up big every single time.

We also did inserts for a series of aviation magazines for the new Mustang Mach-E. Inspired by vintage aviation posters, we partnered with Ricardo Santos to create the hero ad featuring the Mach-E alongside the legendary P-51 Mustang.