Knowing our audience has a deep-seated interest in recipes, we wanted to reach them through every channel possible. Facebook Messenger gave us the platform to become one of the first brands in the category to create a personalized experience through an intelligent chatbot. Dubbed “OTIS”, the Quaker bot uses artificial intelligence and natural language processing to learn about each individual consumer and serves up recipe suggestions it knows they’ll love.
Since then, the chatbot has been used by tens of thousands of recipe seekers, and earned mentions from The Drum, Smartbrief, Adobe, and more.