We leaned into Rob Gronkowski’s fun-loving, big-kid nature, letting him be himself on set and giving him room to improvise. The film is a buddy montage with Gronk and his new friend–a canine symbol synonymous with crypto with the rise of Dogecoin and Shib (and cute as a button).
Due to the temporary crypto ad ban on social platforms, this content had to perform organically. On Instagram, Facebook, Twitter, and Giphy–content garnered over 2 million views, far exceeded engagement benchmarks, and drove an increase in app installs with the brand achieving their best ranking on the App Store ever.
