Everything We Do

It’s a simple brand promise: everything we do in the service bay, is in service of everything you do in life with your Ford. To showcase Ford’s expertise, we got the brand out of the service bay and showed what that meant to the people who drive Fords.

In our hero spots, we utilized a motion control rig to create a magical, seamless transition from the service bay to the places where owners enjoy their Ford. The effect is almost completely practical, with very light VFX work.

In addition, we created a three note nemonic audio branding that carried over to future Ford owner communications. Inspired by the same three notes of the door chime heard when you get into your Ford, it’s a subconscious reminder that we’re there for you.

We took Ford Service advertising to a new place, where the consumer benefit is first, and helped humanize the brand.