Do It For Your Ford

In 2020, Ford launched a new Visa card that rewarded Ford owners for spending on everyday purchases. Those purchases came back in rewards that could be spent on your Ford with service, accessories, a new Ford, and more. Given the project kicked off at the start of the COVID-19 pandemic, production had to be all virtual and done via animation.

To exemplify the reciprocal benefits to your Ford by spending with the FordPass Rewards Visa, we created a series of mesmerizing 3D animations. These were designed to grab attention primarily on social platforms, where looping animation has gained popularity on platforms like Instagram and TikTok.

Working with the artists at Toast, we created 9 unique loops, each representing a different way to earn and redeem with the card.