Design/Misc

I’m passionate about helping the community I live in, and believe that design is a powerful tool for civic improvement. Since I bought a home in Milford, CT over 10 years ago, I’ve been volunteering my creative and design time to help the city brand and promote itself, as well as helping small retail and dining businesses with their identity (and I continue to volunteer those services to anyone that wants them, unpaid).

I branded the city itself, and the work has appeared in official city communications, signage, bike racks, wayfinding maps, and more. I also helped the city launch a tourism website to help attract visitors and new residents, and continue to work with them on new initiatives–everything from murals, to adaptive reuse ideas.

During the height of Covid in 2020, Ford moved quickly to write software that would update first responder vehicles to heat the interior to 133 degrees to kill the virus. Ford asked us to help tell this story of innovation. With production essentially shut down, we produced this film virtually in just a few weeks.

An identity system and new site for this institution in my home state. H/T to the very talented Matt Pringle.

Google sent us Glass to beta test. We concepted, designed, built, and launched the first branded fitness Glass app in 2 weeks.

Ford wanted to sell more of their limited run Mustang Mach-E First Edition’s. With almost no budget. During the start of a global pandemic. With no vehicles to see in dealerships, and auto shows shut down. And with only a few weeks to pull it off. No biggie.

We looked to hype culture to sell a car in a way that had never been done before. Like dropping a pair of rare Yeezy’s, we dropped one of each First Edition colorways in three unique ways.

With our limited time and a practically non-existent budget, we reached out to numerous prospects to find the right fit. This wasn’t a traditional paid media partnership. We had no paid media. They had to collaborate with us solely on the strength of the idea and the opportunity to do something that had never been done before. Within days, we had our partners.

First, Drift legend and Ford driver Vaughn Gittin Jr. sent fans to Uncrate for the first drop, making Mach-E the first car to be sold on the site.

Ford partner Idris Elba dropped the next cache, unannounced, on Instagram.

The final drop was timed with the release of Matthew Dear’s Mach-E inspired track New Breed, producing a hidden Spotify track* that let fans order from the song – another first.

The halls at Ford were brimming with excitement over this one. The campaign pulled off an unheard of 44% conversion rate, as Ford once again sold out of First Edition’s–earning over $200 for every $1 spent.