We partnered with Warner Bros. and Kellogg’s to help promote the new Man of Steel movie with an innovative Augmented Reality (AR) app. By unlocking Superman’s powers on specially marked Kellogg’s products, kids and adults alike reveled in the ability to capture their epic abilities and share with friends. Hidden Easter eggs and mini games added to the fun.
The program garnered over 2 million app downloads, boosting Kellogg’s sales, and generating over 250,000 video shares.
