Skip to main content

Designing Equality

A modern look and digital presence for the pursuit of equality.

Brand Design, Website

HRC

the opportunity

The Human Rights Campaign sought a partner that shared their deep passion for equality to refresh their digital presence and help change the way the country looks at equal rights. As HRC’s cause grew, their online message was becoming fractured and confusing, and their brand design was inconsistent and lacked definition.

the work

The new HRC.org provides an intuitive, informative, and inviting experience—enabled by a complex and diverse editorial agenda that promotes modern day storytelling, encourages community engagement, and helps drive the donations that fuel the fight for equality at its most critical hour.

We provided brand design guidelines that inflenced all facets of HRC communications. We were proud to have helped HRC fulfill their missions on equality during a time of landmark progress, including marriage equality.